Mapping the Media Project Presented at FUNGLODE

On June 5, 2006, The Carter Center, the University of Calgary and the Canadian Foundation for The Americas (FOCAL), with the support of the Fundación Global Democracia y Desarrollo (FUNGLODE) and the Global Foundation for Democracy and
Development (GFDD), presented an interactive map demonstrating location of Dominican media, their broadcast coverage, the ownership structure and the demographic profile of the electoral constituencies that they reach.

Dr. Shelley McConnell, Senior Associate Director of the Americas Program at The Carter Center, presented the maps and discussed some of their potential applications. Following her presentation national and international experts held an interesting
debate.

Mapping the Media in the Americas is a three year project that uses state-of-the-art Geographic Information Systems (GIS) technology to generate media maps in 12 countries of the Western Hemisphere. The project is a demonstration of the potential held by civil society to contribute to "good governance and development in the knowledge-based society", the theme of the 36th OAS General Assembly.

The maps are designed
to increase transparency in campaign finance reform and democracy-building efforts. These maps are free on the Internet as a public resource at www.mediamap.info. Maps of Canada, Peru and Guatemala are currently available and were presented publicly in their respective countries on January 17th, February 9th and April 6th.

Rationale
Throughout the Western
Hemisphere media play an increasingly important role in transmitting information about elections and candidates. As machine politics have declined, mass media increasingly fill the role once played by traditional voter recruitment.

Publicity is usually the most expensive item in a campaign budget, giving well-financed candidates an advantage in establishing name recognition and communicating their programs; in turn, rising advertising prices have increased campaign
costs.

The outcomes of electoral races may be altered by financial disparities, especially where media ownership is concentrated and the owners offer price discounts to their preferred candidates. Yet there is comparatively little information about the media and their structure available to citizens, and the maps are a step towards ensuring an informed electorate.